FEATUREITSLIQUID - GINGER EYEWEAR

GNGR
2022-03-04
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GINGER EYEWEAR

FASHION | MARCH 3, 2022 |

gngrImage courtesy of GINGER EYEWEAR



GINGER EYEWEAR
GNGR


About
GINGER EYEWEAR (GNGR) is a Korean design eyewear brand launched by a director who majored in furniture design. Like ginger, which gives off its own distinct taste and scent, we present a design that is unique and naturally blends into our daily lives.


gngrImage courtesy of GINGER EYEWEAR


Design
GNGR always thinks about the balance of shape and color of glasses. GNGR’s design is characterized by its unique mild color and small lens size, and it always aims for a friendly mood as it started at a small shop in Seoul.


What
GNGR makes eyewear by imagining the situations with eyewear all the time. We called ‘WORKERS’, one of the optical lines for all workers, it was developed for a designer who wears glasses in front of a computer or a carpenter who measures on a workbench. Also, these are professional glasses, a notepad and a pen are included in our package. We didn’t miss the wit of giving each model a personality and a name such as ‘DIVER’ and ‘BAKER’.


gngrImage courtesy of GINGER EYEWEAR


Studio
We have our own studio called STUDIO GNGR, we enjoy various collaborations that can share brand values widely. As a design studio that makes GINGER EYEWEAR and a foundation that enables the extension from glasses to the overall lifestyle, we are launching our ‘SIGNATURE LINE‘ with a strong flavor and scent of ginger as a motif.


Scent
The scent of SIGNATURE LINE is a fragrance where you can feel a deep warmth and fresh afterglow inspired by the comfort GNGR pursues and its distinct personality. Sprays made with a scent of natural ginger can be used not only in space but also in fabrics as dress perfume. Incense sticks are also released in the same scent, showing a stable mood of GNGR.


gngrImage courtesy of GINGER EYEWEAR


Taste
How does SIGNATURE LINE taste? It is a tea that permeates the value of GNGR. It’s a grain-based tea, so you can drink it as easily as water.. Even if it’s not particularly delicious, you’ll find it often like everything made by GNGR. GNGR is what you’ll look for every day.


more. www.gngr.kr